The success of your business is determined by many moving parts, such as your team of employees, your marketing strategy, and the quality of work. However, there is a common thread between all these that can ensure longevity for your business and brand: documentation.
There may be several obstacles in the way of creating documentation, such as being busy with other projects or a lack of resources. Nonetheless, setting aside time to do so is a worthwhile investment. Internal documentation can be used for keeping records of stock, concretizing company policies, onboarding, training, and so much more. Although only 4 percent of companies report always documenting their processes, this is a habit that will also benefit the other 96 percent.
Maintaining proper documentation improves the overall organization of your company, leading to higher levels of productivity and decreasing the time employees need to search for necessary information. It can also minimize the time workers spend understanding the information, as the use of flowcharts, diagrams, and tables streamline the most essential information in a concise way.
To make sure your company’s documentation is as perfect as possible, remember the acronym WRITE:
Improving your company’s efficiency by using a documentation formula like WRITE is the key to smooth sailing for your company. Creating time for a process like this might be the hardest part, but the benefits to your business are considerable. Companies like Yoast, Apple, Microsoft, and Method have taken the time to decide on their respective company voices, which not only makes their content and products more marketable, but also help keep their internal mechanisms well-oiled. Your company can be next!
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Resources
Heath, Catherine. “4 big companies using product documentation for marketing.” KnowledgeOwl. 11/15/17. Accessed 7/9/24. https://blog.knowledgeowl.com/blog/posts/documentation-for-marketing/
Romanchuk, Jenny. “The Business Requirement Document: What It Is and How to Write it [+ 5 Templates].” HubSpot. 9/28/22. Accessed 7/9/24. https://blog.hubspot.com/marketing/business-requirement-document
“The State Of Business Process Management.” BP Trends. 2016. Accessed 7/9/24. https://www.bptrends.com/bpt/wp-content/uploads/2015-bpt-survey-report.pdf
