Most Leaders Think They’re Coaching. They’re Actually Just Correcting

The Coaching Illusion

Ask most leaders if they coach their teams, and the answer is usually yes.

Look closer at the conversation, and you often hear something else.

What went wrong. What should have happened. What to do next time.

That is not coaching. That is correction. And the gap between those two things is bigger than many organizations realize. In *Harvard Business Review*, Herminia Ibarra and Anne Scoular note that effective manager coaching means asking questions instead of giving answers, supporting employees instead of judging them, and facilitating development instead of dictating what must be done. In the same piece, they cite research showing that 24 percent of executives significantly overestimated their own coaching ability when compared with how colleagues rated them. 

That mismatch shows up in broader workplace data too. In a nationally representative study of 2,729 managers and 12,710 individual contributors, Gallup found one of the biggest perception gaps around feedback itself. About half of managers said they delivered feedback weekly, but only one in five employees said they received feedback weekly. Gallup also noted that the weakest areas both groups identified centered on meaningful feedback, coaching, motivation, discussing strengths, and removing barriers to performance. In other words, many managers believe they are helping more than employees experience them helping. 

That is the core problem.

A leader can leave a conversation feeling helpful, direct, and efficient. The employee can leave that same conversation feeling judged, handled, or corrected. If that happens often enough, the organization ends up with managers who think they coach and teams that mainly learn how to wait for the next fix from above.

What Coaching Actually Is

Research on manager led coaching draws a much clearer line than most workplace language does. Jane Brodie Gregory and Paul E. Levy define employee coaching as a developmental activity in which an employee works one on one with a direct manager to improve current job performance and build capability for future roles or challenges. Crucially, they say the process depends on an effective relationship and the use of objective information such as feedback, performance data, or assessments. Feedback matters in coaching, but feedback alone is not coaching. 

That distinction matters because correction usually treats feedback as the whole event. Coaching treats feedback as one input inside a larger developmental process. Gregory and Levy also describe the coaching relationship as a working partnership focused on the employee’s performance and development needs, and they emphasize that effective coaching is ongoing and collaborative rather than a one time, one way exchange. 

Other research lands in the same place. Rebecca Jones, Stephen Woods, and Yves Guillaume describe workplace coaching as a learning and development approach in which coaches generally avoid instructional or prescriptive solutions. They point out that coaching is often led by the person being coached, which gives that person more control over learning and development. That matters because ownership is one of the things correction usually strips away. 

Managerial coaching research also gives a practical picture of what employees actually notice. Song Park found that managerial coaching skills cluster around five dimensions: open communication, team approach, value people, accept ambiguity, and facilitate development. Richard Ladyshewsky and Ross Taplin later used that same measurement model and found a positive relationship between employee perceptions of managerial coaching and their own work engagement. When employees experience coaching, they tend to describe managers who listen, invite input, involve others in thinking, focus on development, and are willing to work with uncertainty rather than forcing quick answers. 

So here is the cleanest way to say it.

Correction tells people what missed the mark.

Coaching helps people think better, decide better, and perform better the next time the mark matters. 

Why Leaders Slide Into Correction

Correction feels like leadership because it is fast, familiar, and visible.

Many managers were promoted because they had answers. They built credibility through expertise, speed, and reliability. Then they inherited people responsibility and kept using the same strength. When a team member struggles, the manager spots the flaw, supplies the answer, and moves on. That can look decisive. It can even solve the immediate problem. But it often leaves the employee less capable than the manager thinks. 

Ibarra and Scoular make this point directly. They argue that leaders accustomed to tackling performance problems by telling people what to do often find a coaching approach too soft and psychologically uncomfortable because it takes away their most familiar management tool, which is asserting authority. In their description of executive practice, many managers know they are supposed to ask and listen instead of tell and sell, but they enter the conversation having already decided what the answer should be. So the conversation becomes an attempt to get agreement with a conclusion that was set before the employee spoke. 

That is why so many coaching conversations collapse into leading questions.

How do you think that went.

Why didn’t you do it this way.

Don’t you think the better option would be this.

By that point, the manager is no longer helping the employee think. The manager is trying to guide the employee toward a preselected answer. In the class exercise Ibarra and Scoular describe, nine out of ten executives chose to coach rather than fire a struggling direct report, but many quickly slipped into tell mode once the employee did not give the expected response. 

Gallup’s data helps explain why this pattern is so common in organizations. Managers and employees agree that baseline communication matters, but the real weaknesses show up in higher value behaviors like meaningful feedback, motivation, discussing strengths, and removing barriers to performance. Those are the conversations that require patience, curiosity, context, and follow up. They are also the conversations most likely to be replaced by quick correction when time pressure rises. 

Why Correction Rarely Builds Capability

Correction is not useless. In some moments, direct instruction is necessary. New employees need standards. High risk work needs clarity. Compliance work needs precision. Ibarra and Scoular are clear that directive coaching has real value and that the best leaders learn to balance directive and nondirective approaches according to the situation. The problem is not that correction exists. The problem is when correction becomes the default and gets mislabeled as coaching. 

Research on feedback helps explain why that default is risky. In a large meta analysis of 607 effect sizes and 23,663 observations, Avraham Kluger and Angelo DeNisi found that feedback interventions improved performance on average, but more than one third of them actually reduced performance. They also argued that feedback is only information and has no guaranteed effect by itself. That is an important warning for leaders who assume that telling someone what was wrong automatically builds better performance. 

Coaching research points in a different direction. Tim Theeboom, Bianca Beersma, and Annelies van Vianen found that coaching in organizational contexts had significant positive effects on performance and skills, well being, coping, work attitudes, and goal directed self regulation. Jones, Woods, and Guillaume similarly argue that coaching supports goal setting, practice connected to work, and the translation of learning into performance on the job. Those are not the mechanics of simple correction. They are the mechanics of capability building. 

Managerial coaching studies show the same pattern inside day to day management. Park found that managerial coaching was significantly related to employee learning, organizational commitment, and lower turnover intentions. Muhammad Ali and colleagues found that managerial coaching directly influenced employee job performance and also affected performance indirectly through work engagement, leader member exchange quality, job satisfaction, and turnover intentions. Ladyshewsky and Taplin found a positive link with work engagement. Margarita Nyfoudi and colleagues found that managerial coaching skill related to team performance through stronger team level knowledge about work processes, roles, and dynamics. 

That is the real divide between coaching and correction.

Correction can improve compliance in the moment.

Coaching builds judgment, ownership, and performance capacity over time. 

What Real Coaching Sounds Like

Real coaching is usually easier to identify by structure than by tone.

It is not softer language attached to the same old answer. It is a different sequence of moves.

Ibarra and Scoular recommend a version of the GROW model that starts by clarifying what the employee wants from the conversation right now, then exploring reality with specific questions rooted in what, when, where, and who. That structure matters because it keeps the conversation grounded in the employee’s goal and the real conditions surrounding performance rather than the manager’s first reaction. 

Across the research, real coaching tends to do four things repeatedly:

It begins with the employee’s goal, not the manager’s conclusion. It uses questions and listening to surface what is actually happening. It helps the employee generate options before the manager supplies advice. And it ends with a next step the employee owns. 

In practice, the contrast often sounds like this.

Correction sounds like: Here is what you did wrong. Here is what you should do next time.

Coaching sounds like: What outcome were you trying to create. What got in the way. What options do you see now. What will you try next.

A simple test can help.

If the manager did most of the talking, it was probably correction. If the answer belonged to the manager before the conversation started, it was probably correction. If the next step depends on the employee checking back for another answer, it was probably correction. Coaching may include advice, but it leaves the employee more capable of thinking and acting without the manager in the room. 

Where MATC Maps to This Reality

If organizations want managers who actually coach, they need more than a reminder to ask better questions.

They need a practice system.

That means defining the right behaviors, designing realistic practice, building structures for reflection and feedback, and measuring whether manager behavior is changing in the flow of work. The research on coaching is fairly consistent on this point. Capability grows when development is tied to goals, real work, relationship quality, and repeated use over time. It does not grow because someone attended a session on “being more coach like.” 

That is where MATC’s capabilities line up with the evidence. We offer leadership coaching, learning facilitation and delivery, and product and service training within our Capability Enablement and Operations portfolio. Our services also emphasize learning experiences where people practice judgment, receive personalized coaching, and engage in realistic simulations. We highlight immersive experiences in AR and VR for leadership development. We also evaluate learning initiatives across content and design, measurement and impact, and sustainability and follow up. Those are the ingredients organizations need if they want managers to move from telling to true coaching with any consistency.

Because the real test is not whether a leader can point out the miss.

It is whether, over time, the employee can think more clearly, act with more ownership, and perform with less dependence on the boss.

That is coaching.

The rest is mostly correction. 

 

References

Ali, Muhammad, Suleman Aziz Lodhi, Basharat Raza, and Wasif Ali. “Examining the Impact of Managerial Coaching on Employee Job Performance.” *Pakistan Journal of Commerce and Social Sciences*, vol. 12, no. 1, 2018, pp. 253 to 282. https://www.jespk.net/publications/424.pdf

Gallup. “The Strengths, Weaknesses and Blind Spots of Managers.” *Gallup*, 28 May 2024. https://www.gallup.com/workplace/645299/strengths-weaknesses-blind-spots-managers.aspx

Gregory, Jane Brodie, and Paul E. Levy. “Employee Coaching Relationships: Enhancing Construct Clarity and Measurement.” *Coaching: An International Journal of Theory, Research and Practice*, vol. 3, no. 2, 2010, pp. 109 to 123. https://dwbracken.files.wordpress.com/2012/08/gregory-levy-20101.pdf

Ibarra, Herminia, and Anne Scoular. “The Leader as Coach.” *Harvard Business Review*, Nov.–Dec. 2019. https://www.perenti.com/wp-content/uploads/sites/13/2022/05/HBR_TheLeaderAsACoach.pdf

Jones, Rebecca J., Stephen A. Woods, and Yves R. F. Guillaume. “The Effectiveness of Workplace Coaching.” *Journal of Occupational and Organizational Psychology*, vol. 89, no. 2, 2016, pp. 249 to 277. https://centaur.reading.ac.uk/74522/1/Jones%20et%20al%202016_JOOP.pdf

Kluger, Avraham N., and Angelo DeNisi. “The Effects of Feedback Interventions on Performance.” *Psychological Bulletin*, vol. 119, no. 2, 1996, pp. 254 to 284. https://mrbartonmaths.com/resourcesnew/8.%20Research/Marking%20and%20Feedback/The%20effects%20of%20feedback%20interventions.pdf

Ladyshewsky, Richard, and Ross Taplin. “Employee Perceptions of Managerial Coaching and Work Engagement Using the Measurement Model of Coaching Skills and the Utrecht Work Engagement Scale.” *International Journal of Evidence Based Coaching and Mentoring*, vol. 15, no. 2, 2017, pp. 25 to 39. https://researchportal.coachingfederation.org/Document/Pdf/3239.pdf

Nyfoudi, Margarita, Mark A. Griffin, Stephen A. Woods, and Julie McCarthy. “Managerial Coaching Skill and Team Performance: How Does the Relationship Work and Under What Conditions?” *Journal of Occupational and Organizational Psychology*, vol. 96, no. 1, 2023, pp. 149 to 180. https://irep.ntu.ac.uk/45863/7/1524555_a2110_Shipton.pdf

Park, Song Y. “An Examination of Relationships between Managerial Coaching and Employees’ Outcomes.” *Academy of Human Resource Development Proceedings*, 2008. https://files.eric.ed.gov/fulltext/ED501641.pdf

Theeboom, Tim, Bianca Beersma, and Annelies E. M. van Vianen. “Does Coaching Work?” *The Journal of Positive Psychology*, vol. 9, no. 1, 2014, pp. 1 to 18. https://dare.uva.nl/search?identifier=9c1e8a09-4a06-4b20-bd60-58a4b9ecd148

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