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When most people hear the phrase instructional design, they picture mandatory training modules, quizzes with obvious answers, or PowerPoint slides that feel like they were built in 1998. But when done right, instructional design (ID) gives employees the tools and confidence to steer their own growth.
According to one study, 37% of Gen Z say they will look for a new job this year if their company doesn’t provide adequate training opportunities. (Gen Z are born roughly between the mid-1990s and early 2010s.) So, getting training right for the current and future workplace is vital to company success.
And good ID doesn’t just teach. It empowers.
Too often, training is built around compliance: “Click through this module so we can say you did it.” That’s the bare minimum, and employees know it. They walk away with a certificate but not much else.
ID is a powerful tool for guiding entire organizations through transition (see How Instructional Design Drives Successful Change). Instead of dictating what people should learn, it helps them see how they can use knowledge to improve their daily work. That difference turns training into something employees value, rather than something they endure.

Research consistently shows that adults learn best when they feel in control. ID that encourages self-directed learning gives employees room to explore, practice, and choose their path. This might mean:
It’s like setting up a well-stocked gym. You can’t lift the weights for people, but you can make sure the equipment is safe, clearly labeled, and accessible.
Nothing kills self-directed growth faster than confusing materials. If learners need a second training just to figure out the first one, the system has failed. Clear, well-structured design reduces frustration and gives employees the confidence to keep going.
Think of it this way: good ID should feel like GPS navigation. You can choose your route, but the guidance is there when you need it, and the directions are clear enough to prevent accidental detours into “Why did I take this job?” territory.
Ownership Creates Engagement
When employees feel that training is theirs—that they can decide when, how, and why to use it—they’re more engaged. And engaged learners stick with the process.
IDs can foster this sense of ownership by:
Empowered learners grow into empowered employees. They’re better at solving problems, adapting to change, and finding creative solutions. For leaders, that means fewer hand-holding sessions and more proactive problem-solvers. For employees, it means career growth that feels like their own achievement, rather than just the outcome of a corporate checklist.
In the end, ID done well is more than training. It’s a nudge, a guide, and sometimes a safety net. But most importantly, it’s a tool that helps people take ownership of their own development, one learning step at a time.
How Instructional Design Drives Successful Change
Embedding Company Values in Training and Documentation: Why It Matters
From Learning Analytics to Action: Turning Feedback into Performance Improvement
“6 tips for creating a strong corporate learning culture in 2023.” MIT Open Learning. 3/6/23. Accessed 8/22/25. https://openlearning.mit.edu/news/6-tips-creating-strong-corporate-learning-culture-2023
McKenna, James. “Build a Strong Learning Culture on Your Team.” Harvard Business Review. 6/6/23. Accessed 9/22/25. https://hbr.org/2023/06/build-a-strong-learning-culture-on-your-team