In today’s digital world, there are more targets for your content than ever: social media, websites, blogs, video, newsletters – the list goes on. With each of these platforms comes the task of content creation. While content creation is important, it is also time-consuming. With smart planning that includes content reuse, it can take less time.
What is Content Reuse?
According to The Content Wrangler, content reuse is the “practice of using content components in multiple information products.” Reusing content allows for:
- Using What You Have: Take existing content and use it as the foundation for new content.
- Smaller Chunks: Content is broken down into shorter, more easily consumed pieces.
- Consistency: Write once and make sure everyone is sharing the same, accurate information.
- Quality: Less copying and pasting and stitching together of content.
- Reduced Cost: Less development, review, and maintenance time.
- Better SEO: Search engines look for repetition and new content to rank their results.
One example of content reuse is to take one of your webinars and break it into shorter videos. You can also expand on its content by turning it into an eLearning opportunity with questions, feedback forms, completion tracking, and additional documentation using the script you already wrote. If the original webinar covers more than one service your company offers, create a new eLearns from it. You could also develop an informational video for potential clients. Add captions and a transcript of your video to improve SEO.
MATC Group, Inc., recently took on such a project. We converted a video webinar with no graphics into a more visually interactive experience. By adding music, transitions between sections, and graphic overlays, we created a new eLearn. These additions not only added visual interest but also aided in information retention for the viewer. Doing so also personalized the content and will contribute to the client’s SEO by giving them a new piece of content to share.
Overall, content reuse provides value by saving time, reducing effort and cost, and boosting SEO while adding to content quality.
Contact us, to see how we can help you expand your content reuse efforts and turn your webinars into eLearning opportunities.