Outsourcing instructional design (ID) can be a game-changer for both corporations and academic institutions. However, finding the right partner requires careful consideration. Let’s look at the key factors companies need to consider when selecting a third-party provider for ID, with insights tailored to corporate and academic settings.
Why Outsource Instructional Design?
Before diving into the specifics, it’s important to understand why organizations opt to outsource ID. For corporations, outsourcing can save time, reduce costs, and provide access to expertise in modern technologies such as Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR). For educational institutions, outsourcing can help schools and universities implement innovative curriculum designs, accommodate diverse learning styles, and integrate cutting-edge digital tools without overburdening in-house staff. (For details see Relieving Teachers’ Workloads and Improving Student Engagement: The Power of Outsourced Learning and Save Time, Money, and Headaches: Outsource Your Training Design)
Key Factors to Consider When Selecting a Third-Party Provider
1. Experience and Expertise
Corporate Needs
- Look for firms with a proven track record in developing courses tailored to your industry. For example, a manufacturing company might need safety training modules that are different from the onboarding materials a tech company requires.
- Assess the provider’s experience in using the latest learning technologies. Companies that specialize in AI-based learning can help automate content creation and customize learning paths based on employee performance.
- Check for familiarity with compliance and regulatory requirements relevant to your industry. For instance, if your company needs training on data protection laws, the third-party provider should have expertise in compliance.
Academic Needs
- Academic institutions should seek vendors who have experience designing curriculum for different grade levels (K-12, college) and subjects. For example, a school district might want to implement a science, technology, engineering, and mathematics (STEM) program, while a university may require an online course for humanities students.
- Review their knowledge of pedagogical frameworks. Understanding concepts like Universal Design for Learning (UDL) or Bloom’s Taxonomy is essential for creating effective learning experiences.
- Ensure they can design hybrid and online learning solutions. COVID-19 showed the importance of flexible learning environments, and vendors with expertise in eLearning, blended, or flipped classroom models will offer a distinct advantage.
2. Technological Capabilities
Corporate Needs
- Confirm the third party can handle various Learning Management Systems (LMS) and is adept at integrating with your existing systems.
- Consider companies that have expertise in advanced training technologies. Providers who can leverage VR, AR, or AI offer interactive and personalized learning experiences, making training more engaging and effective.
- Evaluate their ability to create microlearning content. Microlearning helps employees grasp information in short bursts, ideal for busy corporate environments.
Academic Needs
- Educational institutions need to ensure that the third party can support and integrate Learning Management Systems (LMS) like Moodle, Blackboard, or Canvas.
- Check for familiarity with digital tools that facilitate remote learning, such as video conferencing platforms, gamified learning apps, or adaptive learning software.
- Ask about the vendor’s experience with creating content that complies with accessibility standards, such as Web Content Accessibility Guidelines (WCAG). This is critical, ensuring all students, including those with disabilities, can access learning materials.
3. Cultural Fit and Communication
Corporate and Academic Needs
- Find a provider who understands your organizational culture, whether it’s a corporate entity focused on efficiency or a school prioritizing educational engagement.
- Effective communication is essential. Make sure they are willing to maintain regular, transparent communication and provide updates on the project’s progress.
- Evaluate how they handle feedback. A good vendor will be open to making adjustments based on your input to ensure the project meets your requirements.
4. Cost and Budget Considerations
Corporate Needs
- While cost is always a factor, it’s important to look beyond the lowest bidder. The cheapest option may lead to subpar content, resulting in higher long-term expenses due to ineffective training.
- Understand the total cost of ownership (TCO). This includes not just the initial development fee but also updates, revisions, and maintenance costs. Some companies may charge extra for ongoing support, so clarify these details upfront.
Academic Needs
- Schools often operate on tight budgets. While outsourcing can reduce costs, it’s crucial to assess whether the vendor can provide quality without cutting corners.
- Look for providers who offer flexible pricing models. For instance, some companies might offer subscription-based services, which can be more affordable for schools needing continuous updates to digital content.
5. Scalability and Flexibility
Corporate Needs
- Choose a provider who can scale the project to match your company’s growth. For instance, a small business today might need to expand training to multiple regions as it grows.
- Flexibility is crucial. Sometimes training needs can change rapidly (e.g., adapting to new regulations). Your provider should be able to quickly modify content without overhauling the entire program.
Academic Needs
- Schools might need to start small and then expand their eLearning solutions. A provider should offer scalable solutions to accommodate increasing student numbers or additional programs.
- Flexibility is especially important for schools integrating new learning methodologies. For example, if a school decides to switch from traditional to blended learning, the third-party provider must adapt their design approach accordingly.
6. Reputation and References
Corporate and Academic Needs
- Research the vendor’s reputation. Look at case studies, testimonials, and client reviews. You can ask the provider for references and reach out to past clients to gain insight into their experience.
- Consider attending conferences or webinars where the provider has presented. This can give you an idea of their industry standing and thought leadership.
Final Thoughts
Outsourcing instructional design can offer tremendous benefits, from cost savings and expert knowledge to technological integration and scalable solutions. However, choosing the right third-party provider requires a thorough evaluation of experience, technology, communication, cost, scalability, and reputation. By carefully considering these factors, companies can select a partner that aligns with their goals, culture, and long-term vision, ensuring the success of their training or educational programs.
Related Blogs
Relieving Teachers’ Workloads and Improving Student Engagement: The Power of Outsourced Learning
Save Time, Money, and Headaches: Outsource Your Training Design
Why Outsource Technical Writing?
Resources
“Choosing the Right Outsourcing Partner.” Accessed 11/4/24. https://noondalton.com/blog/2021/06/choosing-the-right-outsourcing-partner
Ketkin, Irina. “Choosing the Right Outsourcing Partner for Learning and Development.” The L&D Academy. 8/1/23. Accessed 10/28/24. https://www.thelndacademy.com/post/choosing-the-right-outsourcing-partner-for-learning-and-development
M, Janselle. “Comparing Outsourcing Quotes: 8 Things To Look Out For.” Magellan Solutions. 6/11/24. Accessed 11/4/24. https://www.magellan-solutions.com/blog/outsourcing-quotes
Mesch, Rich. “5 Strategies for Choosing a Learning Outsourcing Partner.” Training Industry. 6/1/17. Accessed 10/28/24. https://trainingindustry.com/articles/learning-services-and-outsourcing/5-strategies-for-choosing-a-learning-outsourcing-partner
Prasad, Dr. RK. “What To Look For In A New-Age eLearning Outsourcing Partner?” eLearning Industry. 10/23/23. Accessed 10/28/24. https://elearningindustry.com/what-to-look-for-in-a-new-age-elearning-outsourcing-partner
