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AI-Generated Content: A Love-Hate Relationship

Ah, AI-generated content—the magical, slightly terrifying gift that keeps on giving. Whether you’re a content creator, marketer, or just someone who really hates writing emails, AI tools have swooped in, promising to handle all your writing woes. But is AI-generated content a digital dream come true or a recipe for robotic nonsense? Let’s explore the pros and cons.

Black robot hand’s finger touching tattooed human hand’s finger. Caption reads: “The motto is ‘AI-assisted, not AI-generated.’” – Kelly Richardson, Infobrandz  

The Pros: Why AI-Generated Content is the Best Thing Since Spellcheck

  1. Speed Demon: AI writes faster than you can say, “I’ll start writing after one more cup of coffee.” Need a blog post? Boom—done in seconds.
  2. Never Gets Writer’s Block: AI doesn’t stare at a blank screen questioning its life choices. It just generates words, relentlessly, like a word factory on overdrive.
  3. Cost-Effective: Hiring a full-time writer? Expensive. Subscribing to an AI tool? Less expensive. Free version? Even better (but expect some weird results).
  4. Great for SEO: AI can sprinkle in keywords better than a baker dusts powdered sugar on a cake. (Just don’t let it go overboard, or your article will read like a keyword smoothie.)
  5. Consistent Tone and Style: AI doesn’t have mood swings. It won’t write a cheerful intro and then suddenly dive into existential dread (unless you prompt it to).

Person typing on laptop sitting on a wooden desk. Caption reads: “While AI brings advancements and efficiencies, it’s essential to recognize that the human touch, the ability to connect on an emotional level, is not something that AI can replicate.” —Alicia D. Reece, PCC, Author, "Driven to Thrive" 

The Cons: Why AI-Generated Content Might Secretly Be Plotting Against Us

  1. Lacks the Human Touch: AI can mimic humor and personality, but sometimes it feels like a robot trying to tell a joke at a party. (“Why did the chatbot cross the road? To optimize user engagement.”)
  2. Can Be Hilariously Wrong: AI has a talent for making confident yet completely incorrect statements. If you’re not careful, your AI-written blog post about Tudor England might completely leave out one of Henry VIII’s many wives.
  3. Repetitive & Generic: Sometimes, AI-generated text sounds like an overenthusiastic intern using a thesaurus. (“In today’s fast-paced, ever-evolving digital landscape…”)
  4. SEO Overload: If you let AI run wild, it might create a Frankenstein of keywords that’s unreadable to actual humans. (“Best shoes buy now top-rated comfort foot happiness!”)
  5. Still Needs Editing: AI doesn’t replace humans; it just gives us a head start. You’ll still need to proofread unless you enjoy publishing things like “Welcome to our company, where we strive for customer satisfaction excellence commitment dedication.”

Small wooden teeter-totter with cubes with green checkmarks balanced with cubes with red Xs. Text under image reads: “When we see trends with upside potential, we can’t ignore the dark side that can overturn the aspirations that people have for their jobs and their children. We need an approach to AI that is realistic and evidence-based about both the benefits and costs for different pockets of the economy and society.” -Kristina McElheran, Assistant Professor, University of Toronto

Best Practices: How to Use AI Without Losing Your Soul

  1. Use AI for Drafting, Not the Final Product: Think of AI as your brainstorming buddy, not your final editor. It’s great for getting ideas flowing, but human oversight is a must.
  2. Fact-Check Everything: AI isn’t Wikipedia. (Actually, don’t trust Wikipedia blindly either.) Always verify facts before hitting publish.
  3. Add a Human Touch: Inject your own voice, humor, and insights. AI can get you 80% there, but that last 20% is what makes content engaging.
  4. Set Clear Prompts: Be specific with your AI instructions. “Write a blog about AI” is too vague; try “Write a humorous, engaging article about the pros and cons of AI-generated content.” (See what I did there?)
  5. Know When to Walk Away: If AI keeps generating nonsense, take a break. Sometimes, it’s just having an off day (or possibly plotting world domination—hard to say).

 

Final Thoughts: Friend or Foe?

AI-generated content is like a hyperactive assistant—it’s fast, efficient, and sometimes wildly off the mark. Used wisely, it’s a powerful tool that can save time and enhance creativity. Used recklessly, it can turn your content into an SEO-stuffed robot manifesto. So, embrace the AI revolution, but don’t forget to sprinkle in some good old-fashioned human brilliance.

 
Related Blogs

“How AI Got Us Into Swordsmithing” and Other Tales of AI Mishaps

AI Tools Save Time – But Have Shortcomings

9 Technical Writer Myths: Fact or Fiction

 

Resources

“14 Benefits And Drawbacks Of Using AI Tools To Write Business Content.” Forbes. 5/30/23. Accessed 3/24/25. https://www.forbes.com/councils/theyec/2023/05/30/14-benefits-and-drawbacks-of-using-ai-tools-to-write-business-content 

Eastwood, Brian. “The who, what, and where of AI adoption in America.” 2/7/24. Accessed 3/24/25. https://mitsloan.mit.edu/ideas-made-to-matter/who-what-and-where-ai-adoption-america 

Marchant, Dr. Katrina (“Dr. Kat”). “Reading the Past vs. ChatGPT.” Reading the Past. 12/27/24. Accessed 3/20/25. https://www.youtube.com/watch?v=vt-tnXvPiCM 

Reece, Alicia D., PCC. “The Truth About Emotional Intelligence & AI: Thriving in an AI-Powered Era. 8/17/23. Accessed 3/24/25. https://www.linkedin.com/pulse/truth-emotional-intelligence-ai-thriving-ai-powered-d-reece-pcc 

 
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